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SEO Consulting / Training

Most people use search engines and social networks (such as facebook and twitter) as their primary source of finding information on the web. Improving your natural search engine ranking and improving your communication channels will give you better opportunity to bring users to your site. SEO and SEM services need to be flexible and consider your business needs and goals when advising the best marking plan.

Elling Technologies focuses on natural, cost effective Search Engine Optimisation (SEO) to attract the customers and audience that matters most to your website. Our SEO team has in-depth understanding of the leading search engines and how they rank web pages. This along with our years' experience helps us plan and implement the most effective strategies that should be applied to your website to achieve high page rankings across the popular search engines.

SEO Consultations

SEO consultation will involve an assessment of your website and a tailored plan detailing our suggested improvements. You may choose to implement these changes yourself or by your web design team or request we implement the changes for you. The SEO Consultation will:

  • Assess your website
  • Provide guidelines to research a list of keywords and keyword phrases relevant to your website including the main potential traffic drivers with relevant examples
  • Explain how to apply the traffic driving keywords to your site
  • Recommend the on-site changes you should make to your site to make it Search Engine friendly
  • Explain how to use link building and Social Networks like Facebook and Twitter (Offsite SEO) in your SEO Strategy
  • Provide a ranking report of your current positioning across the most popular and relevant search engines (Google, Yahoo and MSN)
  • Summarise a recommended strategy
  • Offer post-consultation support should you wish to discuss the contents
     

Initial Search Engine Optimization

We will be optimizing the website in its entirety, with a specific success metric on a keyword/landing page combinations. We will focus our optimization efforts on Google which has the largest market share of search volume. Once the initial optimization is complete the site will be ready for Continuous Search Engine Optimization.

  • Content research and creation
  • Structuring content within the site
  • Tools
     

Continuous Search Engine Optimization

To keep up with your competition, it may be necessary to invest in long term SEO optimisation or additional SEM (Search Engine Marketing) efforts. Continuous Search Engine Optimisation or Search Engine Marketing enable us to build on the improvements made during initial development to achieve not only the high ranks you need but also sustain positioning.

  • Inbound linking
  • Key Performance Indicators (KPI)
  • Content research and creation
  • Continuous review of SEO strategy according to trends and results
  • Ongoing advice and support
  • Google AdWords or Adsense integration
  • Affiliate or other ad networks implementation

Contact us today to discuss how we can improve your SEO, SEM, and social network outreach.