The Heartland Communications Inc. e-commerce site, built on Drupal using the Ubercart e-commerce suite, allows Heartland to sell its guides, directories, magazines, cds and other shippable goods. The site also allows for the purchase of online access to a number of Heartland tractor bluebook guides and farm equipment directories. Integrated with Paypal via a secure socket connect, the Heartland Communications site allows for easy, secure payment options for customers and allows Heartland to easily manage its online transactions and focus on core business goals.